The importance of a mobile-optimized website

It’s impossible today to imagine creating a website without an optimized mobile version! By the end of 2021, 54% of online traffic came from mobile devices (excluding tablets), and this number has been steadily increasing since 2020. Let’s explore the importance of the mobile version and its impact on the user experience.

Given this observation, it seems essential for web agencies to offer websites that are adapted and optimized for mobile, based on the concepts of responsive design and mobile first.

Responsive Design

Responsive design, which emerged a few years ago, is a concept that offers an adaptive design for all types of screens. The design and content adapt to the device, whether it’s a computer, tablet, or mobile phone.

Mobile First

Where responsive design started with the desktop version and then simplified it to a mobile version by removing non-essential elements, Mobile First takes the opposite approach of progressive enhancement by first offering an optimized mobile version and then adding elements and effects for tablet and desktop versions.

This new web design standard offers several advantages for your visitors:

Improving SEO

Since 2018, Google’s algorithm has ranked search results based on the mobile version of websites. This decision stems from the following analysis: if users are searching on Google via mobile, and they are offered mobile pages in the results, then these same pages should be used to judge their relevance.

There is a secondary index that considers adaptations for searches made on desktops and tablets, but the priority remains on mobile, which is considered the standard version. Needless to say, websites not optimized for mobile will be significantly penalized in Google’s rankings.

Enhancing User Experience

A website optimized for all types of screens will have an impact on the user. A fast loading time for your pages and easy access to information with content arranged according to the needs and browsing habits of your target audience will positively impact the user, making them more engaged with your site and your business.

Conversely, if your site has display issues that prevent comfortable navigation, the user will quickly leave your site, resulting in low engagement but also a poor bounce rate, leading to a drop in your search engine ranking.

A Better Conversion Rate

The conversion rate of a site corresponds to the percentage of visitors who completed a desired action (purchase, contact, quote request, etc.) relative to the total number of visitors to the site.

The mobile first strategy and its optimized user experience can lead to an increase in your conversion rate.

An Optimized Design

The user experience of your site should not be overlooked because, as you now understand, UX and SEO are closely linked.

In fact, 88% of web users have reported that they would not return to a site after a bad navigation experience, and 75% of users base the credibility of a company on the design of its website.

Contact us if you need a performance analysis of your site and its mobile version, or if you’re looking for a partner to create your mobile-optimized website!